There is no doubt that social media has turned into an important marketing tool today. People from different professions and businesses are joining Instagram to reach a wider audience. If you are a lawyer who plans to promote their business on Instagram, this is the right time to do it. You can gain more exposure and manage reviews. Reviews on Instagram are not traditional but people review things and share their experiences about businesses a lot on Instagram. Let’s discuss some important tips that will allow you to use Instagram as a powerful tool to get more clients.
Create A Professional Profile
The first step to getting more clients using Instagram is by creating a professional business profile. As they say, the first impression is the last impression. With that said, you should create a profile that highlights your skills and expertise while sharing the most recent and current developments.
In addition to that, you should come up with an interesting biography and put up a professional logo or a business headshot. This will send the impression that you mean business. No one likes to visit a profile that does not offer answers to their queries. Therefore, mention your contact details, website link, etc. so that your clients know you are an authentic individual or business offering their services to those in need.
Develop A Schedule
If you plan to use Instagram for business, know that creating a business profile offers many other features that regular profiles do not. For instance, you can schedule your posts to be uploaded at a later date and time since lawyers are mostly time-constrained.
In addition to that, you can also check the insights of your posts to see how well they are being received by your audience and what you can do to improve them. And finally, you should sit down with your team or alone and come up with editorial calendar weeks or months in advance. This will help you save time and produce quality content.
Scope Out Your Content
Although most business profiles tend to focus on self-promotion, you need to keep it balanced. Your content should be interesting and insightful not only for your audience but for others as well. This will make them come back for more. Articles and legislative news around topics that are relevant to your clients will make the most impact.
Furthermore, you can also share news about the current legal issues and community trends, etc. At the same time, you should also slightly brag about your achievements and recognitions. Plus, if you or your team is involved with some charity work, you should also share pictures and videos. This is because the people attached to the cause will most likely take a look at your profile as well.
Make Proper Use Of Hashtags
Hashtags allow you to reach a wider audience as your posts become visible in relevant conversations. Think of them as keywords. However, make sure that you do not go overboard with them and use appropriate hashtags.
Some businesses tend to use a long list of hashtags in an attempt to gain attention from people around the world. While that might be a smart move, it does not work each time. People tend to use hashtags to search for relevant topics and articles but they are less likely to visit a profile again if the hashtags were irrelevant.
Make Use Of Instagram Live And Stories
Back in the day, Instagram was only used to post photos. However, today things have taken a turn for the better. Today, Instagram provides its users with services like Instagram Live and Stories. You can play around with these features and gain the attention of your potential clients. For instance, the question feature can be used for people to become more familiar with your services or firm.
Moreover, you can also use the Live video feature to interact with your followers and answer their queries. This is an excellent opportunity for you to turn your followers into potential clients.
If your journey as a lawyer on Instagram has just begun, keep in mind that you will need to be consistent with your efforts. Success does not come overnight. At the same time, you should also check out the successful business profiles of other lawyers and law firms to constantly learn and improve your marketing strategies. Moreover, use review management tools for other social media platforms and gain more customers.